Project archive18 Projects

Projects

Things I've built.

Flagship work

Flagship

Theme DNA Design System

A database-driven design token system ("Theme DNA") that every public template consumes — change the brand once, and 23 templates restyle themselves. No hardcoded colors anywhere.

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Flagship

Alex CMS

A Next.js CMS with a fully dynamic content-type registry — no hardcoded post models — plus a journey-based homepage, an orchestrator workflow, and per-item content scoring.

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Flagship

A FastAPI reasoning and retrieval layer that sits between the CMS and the public site — grounded answers, journey-aware recommendations, and a relationship-graph reasoning pass, not an open-ended chatbot.

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Selected systems

AI & RAGJul 13, 2026

Journey Map Experience

Ask the site assistant "tell me my journey" and it narrates the path you actually took through the site, built generically so it works for any content type. The full-screen orbit map it was originally built around is…

AutomationJul 12, 2026

Litmus Sandbox Workflow

A testing workflow built around Litmus for validating email rendering before send.

AutomationJul 12, 2026

Email Client Preview Tool

A tool for previewing how HTML email renders across different email clients.

AutomationJul 12, 2026

WordPress DNA HTML Generator

A generator that turns a design-token (DNA) system into WordPress-compatible HTML.

AI & RAGJul 12, 2026

Recommendation Evaluation SDK

An SDK for measuring the quality of recommendation systems in a repeatable way — client work at IWConnect.

AutomationJul 12, 2026

CV Generator and Parser

A tool that both generates polished CVs and parses existing ones into structured data.

AI & RAGJul 12, 2026

Product Recommendation Engine

A recommendation system for suggesting relevant products to users — client work at IWConnect.

AI & RAGJul 12, 2026

Multi-Agent RAG

A retrieval-augmented generation setup where multiple cooperating agents share a retrieval layer.

AI & RAGJul 12, 2026

Insurance Policy Renewal Assistant

An AI-assisted workflow for handling insurance policy renewals — client work at IWConnect.

AI & RAGJul 12, 2026

Email Helpdesk Responder

An AI assistant that triages incoming support email and drafts responses — client work at IWConnect.

Lab

Experiments, utilities, and prototypes.

AI & RAGJul 13, 2026

LLM Cost & Behavior Tracing

Every LLM call across the platform is traced — model, tokens, prompt, answer and USD cost — and surfaced in an admin dashboard, so AI spend and behavior are never a black box.

CMS & WebJul 13, 2026

Visitor Analytics & Live Alerts

First-party visitor analytics built into the CMS — anonymous session and page-view tracking, a live traffic dashboard, and real-time Slack/email alerts when someone visits or converts.

CMS & WebJul 5, 2026

Alex OS homepage journey engine

The CMS-driven journey + orbit engine powering the public homepage.

CMS & WebJul 5, 2026

Dynamic CMS section system

A reusable section renderer that maps any content type to a homepage layout.

AI & RAGJul 5, 2026

AI content review workflow

A workflow that reviews and scores content with an LLM before publishing.