TermOctober 10, 2026
GEO (generative engine optimisation)
- Category
- Web
- Also known as
- AEO (answer engine optimisation)
- AI SEO
- Related terms
- Structured data
- llms.txt
- JSON-LD
01
One-line definition
Making a site easy for AI answer engines to find, understand, trust and quote.
02
Plain-English explanation
Classic SEO is about ranking in a list of links. GEO is about being the source an AI assistant quotes. That means server-rendered content, one plain answering sentence per page, structured data that matches the visible page, a stable name for the entity, and claims with dates and methods.
03
Real example from my work
I graded my own site C+. Its FAQ existed only as JSON-LD, 37 of 38 pages shared one meta description, and the homepage heading changed on every request.
04
Why it matters
More questions are answered by assistants before anyone clicks a link.