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Expertise

Dynamic CMS Architecture

Designing configurable content platforms where content types, fields, sections, journeys and presentation are managed through the CMS.

Capability statement

This CMS itself is the proof: content types, journeys, relationships and homepage sections are all rows in a database, not hardcoded models — adding Expertise and Skills as new types required no schema change.

Problems I solve

  • Hardcoded content types
  • Repetitive frontend templates
  • Inflexible homepage sections
  • Content model changes requiring code releases
  • Disconnected CMS and AI systems

Approach

  • Use a content-type registry
  • Store configurable fields and relationships generically
  • Normalize content into generic frontend and AI models
  • Keep sections configurable from the CMS
  • Support migrations rather than destructive deletion
I work on CMS architectures that avoid hardcoded content models and rigid frontend sections. Content types, fields, permalinks, relationships, homepage sections and presentation rules can be configured from the CMS, while the frontend and reasoning layer consume a generic schema.
Evidence standard

Strengths

  • Generic content-type registry (content types/content type fields/content items) with zero hardcoded per-type models
  • A generic content relationships table used for every relationship, in either direction
Consolidating overlapping content types (Discoveries, Guides, Resources, Builds) into a cleaner set without losing any existing content.