Designing AI interfaces around user intent

The core argument: when you know what a visitor is trying to accomplish, you can let that intent reorganize the interface itself. Rather than presenting a fixed layout, the experience adapts to the journey the visitor has chosen. This is a design decision, not a feature — it requires thinking architecturally about how intent maps to structure.

1. Let intent reorganize the interface — the visitor's chosen journey is the primary signal for what to show and how to arrange it. 2. Personalization here is structural, not cosmetic: it changes what the interface prioritizes, not just how it looks. 3. This is an intermediate-level decision problem — straightforward in principle, but the architecture to support it requires deliberate planning up front.