Expertise

Product Analytics & Visitor Intelligence

Building first-party analytics into products — session tracking, conversion events, live dashboards and real-time alerting — without third-party trackers.

Capability statement
I can add privacy-respecting, first-party analytics and real-time alerting to a web product end to end — schema, beacons, dashboard and notifications.

Problems I solve

No visibility into who visits and what they do
Ad-blockers killing third-party analytics
Wanting real-time notification of high-intent visits
Analytics data trapped outside the product database

Approach

First-party by default — data stays in the product DB
Anonymous sessions, no invasive fingerprinting
Dashboards close to where decisions are made (the admin)
Alerts pushed to where the owner already is (Slack, email)

Full description

I build analytics as a product feature rather than a bolt-on script. On this site that means anonymous first-party tracking of sessions, page views and conversions written straight into the CMS database, a live traffic dashboard with device/browser/country/referrer breakdowns, and real-time Slack and email alerts. The same data feeds the AI layer: the assistant can narrate a visitor’s journey back to them from their actual session path.

Evidence standard

Strengths

Full pipeline ownership: schema to dashboard to alert
Reusing analytics data for AI features (journey narration)

Current focus

Feeding visitor behavior back into Alex OS so the site adapts to what visitors actually care about.