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ExperimentJuly 5, 2026

Journey-based homepage personalization

Testing whether choosing a journey improves how visitors explore the site.

Next step
Measure engagement per journey.

Hypothesis

Journey selection increases relevant engagement.

What worked

Clear single action up front.

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Giving visitors a single upfront choice about why they're here changed how they moved through the site.

Experiment status: worked

Prototype complete. Journey-based homepage personalization ran and produced a usable result. Next step is measuring engagement broken down by which journey a visitor selected.

Hypothesis → what happened

What this taught

A single, concrete choice presented immediately outperformed an open-ended homepage. The lesson isn't that personalization always works — it's that reducing the number of decisions at the entry point helped visitors self-sort. Whether that sorting produces meaningfully different behavior per journey is still an open question, which is exactly what the next measurement step is designed to answer.